“Aesthetically I was drawn to vector-based programs, the same way I was drawn to Barnett Newman.”
– Jeff Elrod
Galerie Max Hetzler, London is pleased to announce a solo exhibition of new paintings by Jeff Elrod, presented alongside early works tracing the progression of his practice. This exhibition marks a return to the artist’s drawing-based analogue paintings of the 1990’s.
Jeff Elrod’s work is rooted in the tradition of American twentieth-century abstraction. He is known for his paintings that employ a unique combination of digital and analogue techniques. Early in his career, Elrod developed a method of making what he refers to as “frictionless drawings”: gestural compositions that he creates in the virtual workspace with the use of a computer mouse and basic software. These renderings are then transferred onto canvas using both digital printing and manual techniques. Through this multifaceted process the original drawings are adapted and transformed. Elrod was among the first artists to robustly explore the pairing of digital and conventional painting techniques in order to expand the language of the medium; his working method has evolved in tandem with changes in technology. Throughout his work, Elrod aims to depict a kind of “screen space”, examining the dichotomy between traditional painterly space and the virtual space of the computer.
