London Paint Club originated with the idea of creating a community of painters in London. In March, 2020 – at the beginning of a global pandemic, London Paint Club was launched on Instagram, as a way to create a digital platform and continue promoting emerging art and galleries which could not be seen any other way.
The founder, Kelly Foster – an artist and foreigner to London was struggling to find a way to connect with fellow artists and get exposure for her artwork during this immensely difficult time. Using the power of social media – London Paint Club was formed as a way to network with artists and galleries, host exhibitions online and truly create a community of artists and people passionate about painting.